Running a boutique that sells handmade jewelry, Maya felt frustrated when her new site launch stalled because images were low‑resolution, fonts mismatched, and the logo appeared blurry on mobile. The root cause? A scattered collection of brand assets. Below is a practical, one‑page checklist you can complete today to ensure your brand visuals are launch‑ready.
### 1️⃣ Gather All Visual Files in One Folder
– **Logo versions** – full‑color, black‑and‑white, and transparent PNG or SVG.
– **Icon set** – favicons, social media avatars, and any custom icons.
– **Photography** – high‑resolution product shots (minimum 150 dpi) organized by category.
– **Graphics** – banners, infographics, and any downloadable PDFs.
### 2️⃣ Standardize File Naming
– Use lowercase, hyphens, and descriptive names (e.g., `logo-primary‑white.svg`).
– Avoid spaces and special characters; they can break links.
### 3️⃣ Verify Image Dimensions & Formats
| Asset | Recommended Size | Format |
|——-|——————|——–|
| Logo (header) | 250 × 80 px | SVG or PNG |
| Favicon | 32 × 32 px | ICO or PNG |
| Product photo | 1200 × 800 px | JPEG (80 % quality) |
| Social avatar | 400 × 400 px | PNG |
### 4️⃣ Check Color Consistency
– Create a **brand color palette** with HEX codes.
– Apply the same palette to website buttons, headings, and background elements.
– Use a tool like Adobe Color or an online palette generator to export swatches.
### 5️⃣ Confirm Typography
– Choose **two web‑safe fonts**: one for headings, one for body text.
– If you use custom fonts, upload the web‑font files (WOFF2) and add proper `@font-face` declarations.
– Document fallback fonts to prevent display issues.
### 6️⃣ Write Clear Alt Text for Images
– Describe the image purpose (e.g., “hand‑crafted silver pendant with turquoise stone”).
– Keep it under 125 characters for screen readers and SEO.
### 7️⃣ Create a Simple Brand Style Sheet
– List logo usage rules, minimum clear space, and prohibited alterations.
– Include color codes, font families, and example UI components.
– Store the sheet as a PDF and a Google Doc for easy sharing.
### 8️⃣ Test Assets on Multiple Devices
– Open the files on a desktop, tablet, and smartphone.
– Verify that logos stay crisp, text remains legible, and images load quickly.
### 9️⃣ Backup Everything
– Save the master folder to a cloud drive (Google Drive, Dropbox) and keep a local copy.
– Version‑control the style sheet so updates are tracked.
### 🔟 Schedule a Free Consultation
If you’d like a professional review of your assets or help turning this checklist into a fully branded website, **schedule a free consultation** with our team. We specialize in logo design, WordPress development, and AI‑assisted coding to bring your brand to life.
By ticking off each item, you’ll avoid common launch roadblocks and present a cohesive, polished brand online.
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**FAQ**
**Q: Do I need a designer to create a brand style sheet?**
A: Not necessarily. Our checklist guides you through the basics, and you can use free design tools. However, a designer can add polish and ensure consistency.
**Q: How often should I update my brand assets?**
A: Review them annually or whenever you launch a new product line, rebrand, or notice inconsistencies across channels.
**Q: What if my logo is only available as a low‑resolution JPG?**
A: Request a vector version (SVG or AI) from your designer. Vectors scale without losing quality and are essential for responsive sites.
**Q: Can I use the same assets for social media and my website?**
A: Yes, but adapt dimensions for each platform. Our checklist includes size recommendations for common uses.
**Q: Is a free consultation truly without obligation?**
A: Absolutely. It’s a chance to discuss your needs, get expert advice, and see how we can support your brand’s digital growth.